VISUAL MERCHANDISING
 

A showcase of work from a four-year apprenticeship in Visual Merchandising & Styling at Möbel Pfister in Switzerland.

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The focus was on developing both creative and technical skills to design eye-catching store displays and window designs while working hands-on with various techniques and materials. This also included managing lighting, price communication, and executing seasonal transitions.

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Independently managing a boutique department for almost a year provided a valuable opportunity to develop problem-solving skills, communication, precision, and the ability to create engaging retail environments. By maintaining high-quality standards, staying organized, and ensuring that every detail contributed to a cohesive and functional design, an inspiring and immersive shopping experience was created.

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