DESIGN CONCEPTS ​​

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During a four-year apprenticeship in Visual Merchandising & Styling, a range of design and concept projects were completed in school. These projects allowed for the development and refinement of skills in retail design, visual merchandising, and product curation.

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Using CAD Vectorworks, store concepts, modular display systems, and large-scale advertising installations were designed. This work includes the shop layout and tableware selection for Ferm Living, a 3D advertising object for an Open-Air Festival in the Swiss mountains, and the development of a modular goods carrier system for a street fashion popup shop. And for the concept store no39 in Winterthur a store concept and spring product selection were curated.

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These projects challenged to translate brand identities into spatial experiences, balancing creative vision with technical execution.